This month's Spotlight Company is
Elite Sportswear, L.P., founded in 1981, is the world’s leading
manufacturer of gymnastics apparel. The company’s brand name, ‘GK’, is
recognized around the world for it’s superior quality, style, and fit. We
also carry a line of ice skating apparel, which is quickly earning the
same reputation for quality and integrity that the gymnastic lines have
A single facility in Reading, Pennsylvania conducts the catalog sales
business from design and marketing to manufacturing and shipping, all
under one roof.
Our main product line has always been gymnastics apparel. Very few
manufacturers service this market for a number of reasons. It is a unique
market compared to other sports markets. The gymnastic community is one
that demands quality and attention to service. One word can sum up our
chosen market…challenging! Yet today, as in 1981, it is a market which
suits us perfectly – we thrive on quality, service, and challenges!
As the manufacturer of GK products, Elite’s logo has been seen on most of
the top American athletes, and many of the world’s top gymnasts. From 1989
through 1992, Elite was the official apparel supplier to the U.S. National
Team and the U.S. World Championship Team. One of the company’s proudest
accomplishments was outfitting the 1992 U.S. Olympic Gymnastics Team!
Following those 1992 Olympics, the rising star of the games, Shannon
Miller, agreed to endorse a line of gymnastic workout apparel for GK. The
Shannon Miller Workout Collections continued for six years.
In the past ten years, GK has also signed a number of international
contracts. We have been the official apparel sponsor for the Ukrainian,
German, and Belarus National teams, sending their athletes to Olympics for
both gymnastics and trampoline & tumbling. Distributorships have been
opened throughout Europe, and sales have become a world wide occurrence.
In addition to sponsoring these prestigious national teams, GK has won the
respect of many more gymnastic enthusiasts by sponsoring such events as
Junior Olympic Nationals. It has also given us great pleasure to support
the Special Olympics with large donations of gymnastic apparel.
It is this generosity and commitment to supporting the gymnastic community
that has helped GK to stand out in the industry. Our commitment can be
summed up by our company Mission Statement:
“Our purpose is to be the athletes’ first choice. We are committed to
providing the ultimate in service, quality, selection, innovation, value
The pride shared by all of Elite’s people is what guarantees that the
tradition of excellence will continue as long as the ‘GK’ logo is part of
Our Mission Statement, along with dozens of testimonials from some of our
most influential customers can be seen in any of our catalogs. Separate
catalogs for competitive apparel, workout wear, warm-ups and skating
apparel can be obtained by calling 1-800-345-4087, or e-mailing
OR visit our fantastic website at
P.O. Box 16400 - Reading, PA
Toll Free: 1.800.345.4087