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Message from the CEO

Home Message from the CEO

Summer’s in Full Swing

Now that the official first day of summer is behind us, it’s time to turn our attention to making the most out of the sunny days ahead. For some of us, that might mean planning a vacation to an exciting new destination. For others, it’s time to get to work creating the backyard oasis of our dreams. Outdoor BBQ or pool anyone? Regardless of how you choose to enjoy the season, Riverfront is here to help finance whatever you need to live life better and keep your budget in check.

And, while the days are long, we are also here to help whenever you need us whenever it fits into your busy schedule. I would like to welcome the newest member of our team and introduce you to AIDA (AI Direct Assistance). AIDA, is a virtual financial assistant ready to answer frequently asked Riverfront-related questions such as balance inquiries, branch hours, routing number or deposit status. She can also help with common transactions like transferring money or making a loan payment. If further assistance is needed, AIDA will also direct you to the right person on our team to assist you. AIDA uses the latest AI (Artificial Intelligence) technology and is available 24 hours a day/7 days a week by phone.

If you’re interested in springing for a new set of wheels while the heat is on, a Riverfront auto loan comes fully loaded. With no payments for 90 days1 and a $150 cash incentive2 you’ll have extra cash in your pocket to spend on whatever you wish. To top things off, if you finance your vehicle with Riverfront and protect it with ancillary products like MBI (Mechanical Breakdown Insurance) or GAP (Guaranteed Asset Protection), you’ll be on your way to receiving free car washes3, courtesy of Riverfront and Luxe Car Wash.

If you’re a car enthusiast like I am, Riverfront hosts free Berks Cars & Coffee events at our headquarters office on Keiser Boulevard several times during the year. Our Cars & Coffee events are family-friendly and offer an opportunity for the public to showcase classic, vintage, antique and custom cars to other car enthusiasts in a casual meet and greet setting. You never know what you might see, so I encourage you to attend! Full details here: https://riverfrontfcu.org/community-involvement/cars/.

In closing, I’d like to say from all of us at Riverfront, including the Board and senior leadership team, we thank you for choosing us to help put you on a better financial path. Have a fun-filled and relaxing summer and know that we’ll be here to serve you in the seasons to come.

Tim

1 “No Payments for 90 Days” applies to all modes of transportation including Autos, Motorcycles, RV’s or Boats and is valid for 90 days from date of purchase or refinance from another financial institution, after which regular payments will begin. Interest will accrue during the No Payment period. Offer excludes existing Riverfront loans. Limited time offer; may be withdrawn at any time. Rates subject to change. Rates based on credit requirements. Other restrictions may apply.

2 Finance your new or used vehicle with us or refinance your current auto loan from another financial institution and we will give you $150 cash on the spot! Don’t delay. This special offer is only available for a limited time, so apply now using Riverfront Live or call 800-451-3477, option 5. Limited time offer; may be withdrawn at any time. Other restrictions may apply.

3 Finance your new or used auto or even refinance your auto loan from another financial institution with Riverfront and select a term of at least 60 months or more with a minimum loan amount of $20,000. For those wanting peace of mind, we can offer GAP/ADR, disability, life and unemployment protection on your loan. By electing one or more of these coverages, your car will benefit by receiving free car washes. Limited time offer; may be withdrawn at any time. Other restrictions may apply.

How can I become a member?

Customers become members and part owners when they open an account here. Our profits are returned to members in the form of better rates, lower fees, improved services, and increased reserves to maintain our unmatched financial strength. Having an account at Riverfront means that you are part owner of the Credit Union.

Deposits are used to fund loans to other account holders. Earnings are used to increase savings yields, lower loan rates, offer new financial services, or add to the institution’s financial strength. Don’t worry; your money is safe with us. The National Credit Union Administration (NCUA), an agency of the U.S. Government, regulates us. The NCUA examines each credit union annually and insures your savings accounts up to at least $250,000.

Eligibility

To be eligible to join Riverfront you must currently live, work, worship or attend school in Berks County, Pennsylvania or be a legal entity doing business in Berks County. Also eligible for membership is a current member’s spouse, child, parent, sibling, grandparent, grandchild and in-law. You will need to provide proof of your eligibility.

All it takes is a $5.00 deposit into a savings account.

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