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Message from the CEO

Home Message from the CEO

A Season of New Beginnings

The end of winter means that change is just around the corner. Feelings of renewal and rejuvenation often accompany the onset of spring. This time of year we can get excited thinking about backyard BBQs, road trips, or even making updates to the place we call home. And Riverfront will be here to help finance any of those projects or trips you want to dive into.

2023 has special significance for the Riverfront team because we’re celebrating our 75th anniversary. And we’ve been busy revisiting our roots, showing our appreciation by giving back to the community we live and work in. To coincide with our anniversary, we will be performing 75 Gestures of Goodwill in addition to our continued corporate sponsorships and volunteerism. I encourage you to click over to the Community Involvement tab on our website to see what we’ve been up to lately. Thanks to our amazing members and the businesses and service organizations that keep Berks going strong, Riverfront has been able to grow and evolve to better meet our community’s financial needs.

Since January we’ve worked diligently to upgrade or add to our line-up of self-service financial tools, including Zelle and a more advanced Bill Pay solution. And, our preferred membership program has some new added enhancements including a higher dividend rate on our Step Up Money Market account. Combined with our promotional certificate rates, these two products can’t be beat. Our team of seasoned, knowledgeable professionals are always ready to help match the right product to fit your needs to further enhance your financial life. You can even speak to them from the comfort of your own couch using Riverfront’s Live video chat service!

I would also like to mention that Riverfront’s 2nd quarter community partner is The Camel Project. The work the Camel Project is doing to end bully-based violence in schools aligns with our core values of promoting inclusivity and creating a safe and supportive environment for everyone. Read more about our Community Partner program here.

And just a reminder that our Annual Meeting is scheduled for Thursday, May 18 at 6:30 pm. Any member of Riverfront is welcome to attend in person or online. The meeting will be held at the Keiser Boulevard branch, or you can also join via Zoom. To reserve a spot, please email or call (484) 345-4130.

In closing I urge you to follow our social media channels for all the latest Riverfront news. We’ve got many exciting things planned for the upcoming months as the weather improves and you won’t want to miss them. Happy Spring, everyone!


How can I become a member?

Customers become members and part owners when they open an account here. Our profits are returned to members in the form of better rates, lower fees, improved services, and increased reserves to maintain our unmatched financial strength. Having an account at Riverfront means that you are part owner of the Credit Union.

Deposits are used to fund loans to other account holders. Earnings are used to increase savings yields, lower loan rates, offer new financial services, or add to the institution’s financial strength. Don’t worry; your money is safe with us. The National Credit Union Administration (NCUA), an agency of the U.S. Government, regulates us. The NCUA examines each credit union annually and insures your savings accounts up to at least $250,000.


To be eligible to join Riverfront you must currently live, work, worship or attend school in Berks County, Pennsylvania or be a legal entity doing business in Berks County. Also eligible for membership is a current member’s spouse, child, parent, sibling, grandparent, grandchild and in-law. You will need to provide proof of your eligibility.

All it takes is a $5.00 deposit into a savings account.

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Video Banking – Easy and Convenient

During business hours, our team of experts is ready and waiting to work with you. When you log into your session, you can select which group can assist you from our Personal Member Service, Lending Services, Business Services or Mortgage Services area.

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