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Message from the CEO

Home Message from the CEO

Happy New Year!

Another eventful year is now behind us! Closing out 2023 with Riverfront’s 75th anniversary celebration and 75 Gestures of Goodwill initiative is a great way to head into an exciting new year. Speaking on behalf of the entire Riverfront team, I’d like to say we greatly appreciate your loyalty and the fact that you place your trust in us to help bring balance to your financial lives. The feedback you share with us about your experience after completing transactions through the various service channels keeps us motivated to regularly evaluate our delivery processes and research new ways to take our products and services to the next level.

I can tell you that this coming year there will be much to look forward to. We will be looking to further enhance our electronic services and delivery channels. Coming soon, we’ll give you an alternate way to pay for purchases using a Riverfront installment payment plan. We’ll also focus on sharing clever tips and tricks to show you how to use Riverfront’s products and services in ways you may not have thought of before. We’re here to assist you in building your relationship with us to maximize the benefits specifically for your personal financial situation. We’ll show you how to select products and services that will help you achieve your financial goals both large and small.

Let’s not forget that Riverfront still has some of the best rates in town on certificates if you’re looking for a way to beef up your savings after paying off those holiday bills. And speaking of holiday bills, Riverfront’s Cash Rewards Visa is a great option if you want to consolidate all those holiday bills into one easy monthly payment at a low rate and skip the balance transfer fees other charge. Plus you can earn 1.5% Cash Back* on any new purchases!

Another convenience, Riverfront offers is Skip-a-Pay. With Skip-a-Pay you can skip a loan payment during the month of your choice if you need extra time to get your bills in order. Be sure to ask one of our knowledgeable representatives for more details on any of these offerings. We’re here to guide you so you can experience a little financial breathing room after the holidays.

While Riverfront’s 75th anniversary has passed, your Credit Union will keep moving forward into the future. We’re ready to serve Berks County for another 75 years and then some! I encourage all of you to stay in touch with us on whichever platform works for you – Facebook, Instagram, X, LinkedIn and (Yes! We do podcasts now, check them out!) – and continue taking your financial journey with us. Cheers to you and your family and wishing you a bright and happy New Year.


How can I become a member?

Customers become members and part owners when they open an account here. Our profits are returned to members in the form of better rates, lower fees, improved services, and increased reserves to maintain our unmatched financial strength. Having an account at Riverfront means that you are part owner of the Credit Union.

Deposits are used to fund loans to other account holders. Earnings are used to increase savings yields, lower loan rates, offer new financial services, or add to the institution’s financial strength. Don’t worry; your money is safe with us. The National Credit Union Administration (NCUA), an agency of the U.S. Government, regulates us. The NCUA examines each credit union annually and insures your savings accounts up to at least $250,000.


To be eligible to join Riverfront you must currently live, work, worship or attend school in Berks County, Pennsylvania or be a legal entity doing business in Berks County. Also eligible for membership is a current member’s spouse, child, parent, sibling, grandparent, grandchild and in-law. You will need to provide proof of your eligibility.

All it takes is a $5.00 deposit into a savings account.

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